Strategic Partnership and Market Expansion Lead
Lulalend · Cape Town, Western Cape
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Start free — we apply for you →OVERALL PURPOSE
- This is an individual contributor role designed to find, build, and unlock Lula's next frontier of growth. The internal job title for this role is VP, Business Development.
- Having spent the last 11 years helping South African SMEs solve cash flow problems, we are now looking for a strategic seller to drive our next phase of 100% year-on-year growth.
- You won't be managing a large team or sitting back on established playbooks. Instead, you will operate as a commercial operator, an equal parts strategic thinker and hands-on dealmaker.
- You will test unproven markets, pitch early-stage product concepts while they are actively being built, negotiate complex commercial terms, and bridge external opportunities directly with our internal Product and Risk teams.
RESPONSIBILITIES
Opportunity Identification & Prioritisation
- Continuously scan the fintech landscape for untapped markets, non-obvious segments, and high-leverage partnership opportunities.
- Build and maintain a rigorous pipeline of strategic opportunities while balancing high-potential ideas with actionable revenue paths.
- Develop crisp hypotheses on where Lula's next wave of growth lives, pressure-testing them with real market signals.
- Size opportunities addressable market, revenue potential, operational complexity and prioritise ruthlessly.
Partner Sourcing & Deal Execution Hands-on Sales
- Personally identify, approach, and engage C-suite and senior stakeholders across target partners.
- Lead the end-to-end commercial cycle as an individual contributor: from cold outreach and discovery to complex negotiations and close.
- Structure innovative commercial terms that drive high-margin revenue and real business value, not just PR logos.
- Navigate regulatory, product, credit, and risk constraints collaboratively to get complex deals over the finish line.
New Initiatives & 0-to-1 Validation Selling While Building
- Drive the discovery and early commercial validation of brand-new growth bets, products, and channels.
- Sell and pilot early-stage concepts/MVPs live in the market, taking customer and partner feedback straight back to Product.
- Translate ambiguous, broad concepts into concrete commercial execution plans.
- Test fast, kill weak ideas early without sentiment, and double down aggressively on what demonstrates traction.
Partner & Channel Performance Management
- Maintain total ownership of key partnerships and channels post-deal to ensure long-term, scalable value.
- Track deep commercial metrics origination volume, revenue, CAC, unit economics, conversion rates and rapidly fix drop-offs.
- Work collaboratively with partner teams to actively drive yield and growth by not only maintaining static relationships.
- Intervene immediately when initiatives underperform to pivot tactics or restructure terms.
Cross-functional Leadership & Execution
- Work shoulder-to-shoulder with internal Product, Credit, Risk, and Operations teams to build, launch, and scale initiatives.
- Serve as the agile bridge between external commercial opportunities and internal execution constraints.
- Push internal workflows constructively, ensuring key initiatives maintain momentum and never stall post-signature.
- Ensure signed deals translate into live, operational revenue drivers.
Commercial & Strategic Input
- Provide sharp commercial insight to executive leadership during strategic growth planning cycles.
- Formulate clear business cases and ROI models for unproven market entry strategies.
- Maintain a deep, intuitive pulse on fintech trends, competitive shifts, regulatory changes, and partner landscapes.
- Challenge existing assumptions, introduce creative deal structures, and surface new growth angles.
Reporting & Accountability
- Take total, direct ownership of ambitious growth and revenue targets as an individual contributor.
- Maintain clear reporting on pipeline health, pilot traction, and live initiative performance.
- Foster a fast, tight feedback loop between market reality, product evolution, and strategic results.
- Own outcomes completely by measuring success by deployed revenue and growth, not activity.
THE SKILLS AND EXPERIENCE WE'RE LOOKING FOR
- A relevant tertiary degree Business, Finance, Economics, Engineering, or similar quantitative field.
5+ years of hands-on experience in high-growth environments across
- Strategic Business Development / Commercial Partnerships
- Management Consulting / Tech Strategy
- Venture Building / Early-stage Start-up Growth
- Product Management with direct commercial & P&L ownership
Proven Track Record of Individual Execution
- Proven experience taking new initiatives markets, products, or channels from 0 to 1.
- Direct experience pitching, negotiating, and closing complex, long-cycle partnerships.
- Personal accountability for carrying and hitting direct revenue or growth metrics.
Fintech & Financial Services Exposure
- Demonstrated understanding of SME lending, B2B fintech, embedded finance, or broader financial services context in South Africa.