SEO and Paid Media Specialist Global Grade 10 Readvertisement
Barloworld Equipment · Gauteng
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- Keyword Strategy: A list of target search terms that we want Barloworld to lead in.
- Paid Media Campaigns: Active, high-performing adverts across search engines and social media that bring in new sales leads.
- Monthly Traffic Reports: Simple summaries showing how many people visited the site and if our rankings have improved.
- SEO Audit Logs: A record of technical fixes made to the website to improve its health and "crawlability."
- Conversion Reports: Data showing how many visitors took action, such as requesting a quote or calling a branch.
- Optimise content for AI search.
- Budget & ROI Summaries: A clear breakdown of what was spent on ads and the return on investment ROI we achieved.
Qualification, Experience and Competencies
Essential
- Diploma or degree in Marketing, Information Technology, or a related field.
- Valid certifications in Google Ads and Google Analytics.
- Two to four years' experience in a dedicated SEO or Paid Media role.
- Proven track record of managing monthly budgets and improving search rankings.
Advantageous
- Specialized certification in Social Media Marketing or Digital Content Strategy.
Work Experience
Essential
- Three to four years' experience managing business website search engine optimisation preferably for a B2B or industrial brand.
- Experience using Paid media advertising e.g., GoogleAds, Meta, LinkedIn
- Strong writing skills with the ability to explain technical info in a simple, engaging way.
- Using analytical tools to create reports of varying levels for various stakeholders.
Knowledge
Essential
- Familiarity with creative processes, and digital content workflows.
- Familiarity with SEO tools like Semrush or Ahrefs and how to manage content in a CMS like WordPress or SharePoint.
Advantageous
- Experience within the industrial space.
Skills
Essential
- Data Analysis: You should be comfortable looking at numbers and charts to see what is working and what needs to change.
- Search Engine Knowledge: A deep understanding of how Google ranks websites and how to improve those rankings.
- Platform Expertise: Expert at using Google Ads, LinkedIn Campaign Manager, and Google Analytics.
- Technical Writing: The ability to write short, punchy ad copy that makes people want to click.
- Basic Web Knowledge: Understanding how websites are built HTML/CMS so you can suggest technical improvements to the web team.
Personal Attributes
Essential
- Attention to Detail: Small mistakes in settings or keywords can waste a lot of money; you need to be very precise.
- Curiosity: The digital world changes every day. You should enjoy learning about new updates and tools.
- Problem Solver: When traffic goes down or an ad is not working, you need to be able to figure out why and fix it.
- Patience: SEO takes time to show results, so you need to be consistent and stick to the plan.
- Business Minded: You do not just want "clicks"; you want to help the business find real customers who want to buy machinery.
- Clear Communicator: You can explain "techy" digital marketing results in a way that everyone else in the office can understand.
Advantageous
- Focus on getting things done.
- Orientation towards growing and nurturing relationships.
- Strong inclination for change agility
- Preference for team-working
- Appreciation for challenging others with respect
- Perseverance
- Creative thinker and problem solver
- Focus on initiating action.
- Readiness to make and own decisions.