Martech Specialist

Clicks Group · Cape Town, Western Cape

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Introduction

The Clicks Group is looking to bring in a Martech Specialist to work within the Clicks Marketing department. The role will be based at the Clicks Head Office in Woodstock, Cape Town and report into the Customer & Market Insights Manager

Job description

Job Purpose

To design, configure and optimise Martech platforms, workflows, rules and integrations in order to enable customer engagement, ensure the effective operation of the Martech ecosystem, and improve operational efficiency.

Job Objectives

To manage implementation of Martech platforms in order to ensure platform performance, reliability and effective utilisation.
To design, build and maintain workflows, automations, business rules and customer journeys in order to support customer engagement and marketing execution.
To design, implement and maintain platform integrations and data flows to ensure accurate, reliable and efficient movement of data across the Martech ecosystem.
To implement and support Martech platform enhancements and capabilities in order to meet business and product requirements and maximise platform value.
To establish and maintain platform configuration standards, governance controls, documentation and operating procedures to drive consistency, compliance and operational effectiveness.
To provide specialist technical support and troubleshooting for Martech platforms, workflows and integrations in order to minimise disruptions and maintain platform stability and performance.
To collaborate with the Digital Product Owner, Technology, Data and other business stakeholders to implement Martech solutions that support customer and business requirements.
To evaluate platform capabilities, emerging technologies and enhancement opportunities in order to improve platform utilisation and support the continuous evolution of the Martech ecosystem.

Minimum requirements

Job Related Knowledge

Martech platforms, marketing automation technologies and customer engagement solutions.
Workflow design, automation, business rules and customer journey orchestration principles.
Platform configuration, optimisation and administration practices.
System integrations, APIs, data flows and technology dependencies.
Data management, identity resolution, governance standards and compliance requirements e.g. POPIA.
Digital marketing, customer communication and customer engagement principles.
Testing, release management and change control practices.
Platform performance, utilisation and operational support principles.

Job Related Skills

Job Experiance

3-5 years' experience in Martech, Marketing Technology, CRM, Marketing Automation, Digital Operations or a related technology environment.
3 years' experience implementing, maintaining and optimising Martech platforms, workflows, automations and customer engagement solutions.
3 years' experience designing and supporting platform integrations, data flows and technology dependencies across multiple systems.
2-3 years' experience implementing workflow automation, business rules, platform enhancements and operational processes within Martech or digital environments.
2-3 years' experience supporting platform testing, troubleshooting, release management and change control processes.
2-3 years' experience working with cross-functional stakeholders across Marketing, Digital, Data and Technology functions to implement and support Martech solutions.

Education

Degree or Diploma in Information Systems, Information Technology, Computer Science, Digital Marketing, Marketing, Business Information Systems or a related discipline

Competencies