HubSpot Operations Specialist

Lulalend · Cape Town, Western Cape

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  • We're seeking a highly motivated and experienced HubSpot Operations Specialist to join our growing team as the primary architect and gatekeeper of our CRM ecosystem.
  • In this role, you will take full ownership of database health, user governance, and complex process automations while ensuring seamless, bi-directional integrations across our core tech stack, including Zendesk, Snowflake, and Apollo.
  • Working directly with our CRM + Centre Of Excellence Lead and collaboratively with cross-functional teams like Sales, Marketing, Customer Success, and Data Engineering, you will eliminate operational friction, optimise tool ROI, and build a high-performance CRM backbone that translates raw data into powerful business insights to help our commercial teams thrive.

RESPONSIBILITIES

Platform Architecture & Data Governance

  • Strategy Execution & Maintenance: Operationally execute the overarching CRM strategy as crafted by the CRM Lead, while simultaneously managing day-to-day platform administration, system maintenance, and database health.
  • System Ownership: Act as the primary administrator and architect of our HubSpot CRM, ensuring optimal database health, duplication control, and clean data hygiene.
  • User Management: Oversee onboarding, offboarding, permission sets, and security profiles for 120+ cross-functional users in conjunction with our TechOps team.
  • Process Automation: Design, test, and deploy complex workflows, custom objects, and advanced pipeline automations to drive operational efficiency.

Tech Stack Integration & Optimization

  • Integration Management: Maintain, monitor, and optimize deep bi-directional syncs between HubSpot and our core stack:
  • Zendesk Support: Ensuring seamless handoffs between Sales, Customer Success, and Support teams.
  • Snowflake: Collaborating with Data Engineering to pipeline CRM data cleanly into our data warehouse for advanced BI reporting.
  • Twilio & Apollo: Optimizing outbound/inbound communication workflows and data-enrichment pathways.
  • Convertflow: Ensuring marketing conversion funnels map accurately to contact properties and lifecycles.
  • Troubleshooting: Serve as the first line of defense for integration errors, resolving API or webhook sync failures before they impact the front lines.

Insights & Financial Acumen

  • Build and maintain advanced dashboards tracking key performance metrics, pipeline velocity, and conversion rates.
  • Analyse usage patterns of connected tools like Apollo and Twilio to help leadership manage licensing costs and maximize our Return on Investment ROI .

THE SKILLS AND EXPERIENCE WE'RE LOOKING FOR

  • 1–3 years of dedicated HubSpot Administration experience in a high-growth B2B or SaaS environment supporting 100+ users preferred.
  • HubSpot Administrator and HubSpot Sales Software certifications.
  • Proven track record of managing native and custom integrations, specifically with Zendesk and Snowflake or similar data warehouses.
  • Comfortable with mapping complex data schemas.
  • Strong understanding of relational databases and data flow logic.
  • Basic SQL knowledge is a major plus.
  • Ability to translate complex technical bottlenecks into business impact statements for leadership, and clear instructional guides for end-users.
  • Experience in a FinTech or fast-scaling startup environment and/or in distributed teams is a plus.
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HubSpot Operations Specialist at Lulalend — Cape Town, Western Cape · JobAlertsZA